Periscope – why it matters in 2016

What is Periscope?

I have been asked this quite a few times recently, so I thought I would make a blog-post to try and explain this a little better for those that have heard a bit about Periscope, and want a slightly more detailed description of what Periscope is, how it works, and just some general info about it.

So what exactly is this new phenomenon called “Periscope”. Well, simply put, Periscope is an application that runs on smartphones, that enables people to broadcast in real-time to an audience of people that watch the broadcast. The application runs on both iOS and Android, so pretty much anyone with a smartphone can use Periscope. For slightly more detailed stats click here to see what Wikipedia says.

Periscope is quickly becoming a worldwide phenomenon, in fact, the growth of Periscope adoption in the US is crazy – Periscope reached 10 million user accounts in 4 months after launching. When you consider that it took both Facebook and Twitter over two years to get to 10 million user accounts, you will no doubt realise that this is a platform that is here to stay, and needs to be utilised in your online marketing efforts.

The below chart shows the amount of time that users are watching Periscope broadcasts per day

Periscope-time-watched

The numbers above are from 2015, and the numbers from 2016 are growing even faster. More and more people are spending an increasing amount of time watching Periscope broadcasts, and this is a massive opportunity for your business to make use of. In South Africa, if you ask your friends and business associates, not that many of them will have heard of Periscope, but this is sure to change in 2016.

It is important to note that Periscope is only one video marketing channel out there. Youtube usage is also growing daily, as are videos being watched on Facebook, Twitter and all of the other social media platforms. An effective video marketing strategy should embrace all of the above, but Periscope should most certainly be part of the marketing mix in 2016. In terms of overall video numbers, check out the below inforgraphic :

Video-marketing-trends

One can see from looking at the numbers above, just how much time people are viewing video online. Video is just such a powerful tool to communicate a message simply to your potential audience. We would have all seen the animated videos, the whiteboard videos and other videos – do a test and see how many videos you yourself watch online every day, and you may well be shocked at just how many videos you actually watch online a day. I did the same exersize the other day, and found that I watched 10!

In summary, Periscope is an incredibly powerful tool that should be utilised in your online marketing, and in 2016 we will all be seeing an explosion in its growth. Jump in now to this new phenomenon, and take advantage early.

For more information, please be in touch with us at GL Marketing, and we would be happy to see whether we could help your business integrating Periscope into your online marketing strategy.